{"title":"Hardwood Flooring","description":"\u003cp\u003eExperience the timeless elegance and unmatched durability of Prime Floors’ hardwood flooring collection in Auckland. Each plank is crafted from premium, sustainably sourced timber, delivering a natural beauty that enhances any home or commercial space while standing up to years of wear. Our hardwood floors combine style, resilience, and longevity, with certain ranges offering lifetime structural warranties and up to 30 years coverage, giving you confidence in your investment. Perfect for both classic and contemporary interiors, our floors are designed to bring warmth, character, and value to your property. At the same time, our Auckland-based team provides expert guidance and professional installation to ensure a flawless finish. Explore the collection to find the ideal tone, grade, and style to suit your home or project. \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/hardwood-flooring\"\u003e\u003cspan\u003eRead more about hardwood flooring \u0026amp; hardwood product brands\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"natural-oak-extra-matt-2","title":"Natural Oak Extra Matt","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOverview\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eQuickstep Amato-the world first watertight timber floor. These genuine timber planks come in various grades, featuring original knots and cracks, highlighting the natural beauty of an authentic timber floor. Featuring grooves on the two long sides of the board to accentuate the which and create a continuous, lengthy appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis highly durable timber floor is finished with surface and edge protect (Hydro repellent technology), ensuring the pores of the timber remain clean foe many years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpecification\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eProduct code\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-SKU]\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eDimension\u2028\u0026amp; Size\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-barcode]\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNZ Building Code E3\/AS1: Available \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching profile: Available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Amato","offers":[{"title":"Natural Oak Extra Matt","offer_id":42355405291617,"sku":"AMT3844","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Wintry Forest Oak Extra Matt","offer_id":42355405324385,"sku":"AMT3845","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Slate Grey Oak Extra Matt","offer_id":42355405357153,"sku":"AMT3846","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Pure Oak Extra Matt","offer_id":42355405389921,"sku":"AMT3849","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Cliff Grey Oak Extra Matt","offer_id":42355405422689,"sku":"AMT3850","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Creamy White Oak Extra Matt","offer_id":42355405455457,"sku":"AMT3851","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Blackbutt 1-strip","offer_id":42355405488225,"sku":"AMT3858","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Spotted Gum 1-strip","offer_id":42355405520993,"sku":"AMT3859","price":0.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/8684\/4513\/files\/AMT3844_Natural_Oak_Extra_Matt_Topshot.jpg?v=1754436952"},{"product_id":"pure-oak-extra-matt-2","title":"Pure Oak Extra Matt","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOverview\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eBring luxury into every room with the Faro collection. Featuring authentic, long and wide water resistant planks, it's the ideal choice for elevating any space - even moisture-prone areas like kitchens and bathrooms. \u003c\/span\u003e\u003cspan style=\"font-size: 14.5pt; font-family: 'Helvetica',sans-serif; color: #717f87;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis highly durable timber floor is finished with surface and edge protect+ (hydro repellent technology), ensuring the pores of the timber remain clean for many years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eSpecification\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eProduct code\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-SKU]\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eDimension\u2028\u0026amp; Size\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-barcode]\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNZ Building Code E3\/AS1: Available \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching profile: Available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Faro","offers":[{"title":"Pure Oak Extra Matt","offer_id":42355459948641,"sku":"FAR5411","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Natural Oak Extra Matt","offer_id":42355459981409,"sku":"FAR6415","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Frozen Oak Extra Matt","offer_id":42355460014177,"sku":"FAR6631","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Fossil Oak Extra Matt","offer_id":42355460046945,"sku":"FAR6912","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Vintage Oak Extra Matt","offer_id":42355460079713,"sku":"FAR6914","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Clay Brown Oak Extra Matt","offer_id":42355460112481,"sku":"FAR6915","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Mocca Oak Extra Matt","offer_id":42355460145249,"sku":"FAR6916","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Lily White Oak Extra Matt","offer_id":42355460178017,"sku":"FAR6917","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Walnut Oak Extra Matt","offer_id":42355465453665,"sku":"FAR6918","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Bronze Oak Extra Matt","offer_id":42355465486433,"sku":"FAR6919","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Pure Oak Extra Matt -2200","offer_id":42355465519201,"sku":"FAR5411WL","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Fossil Oak Extra Matt -2200","offer_id":42355465551969,"sku":"FAR6912WL","price":0.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/8684\/4513\/files\/FAR5411_Pure_Oak_Extra_Matt_Topshot.jpg?v=1754441406"},{"product_id":"pure-oak-extra-matt-copy","title":"Granola Oak Extra Matt","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOverview\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe Quickstep Intenso timber collection features an elegant chevron pattern in ready-made panel. Complete with Uniclic joining system, installation is achieved in a fraction of the time of a traditional chevron floor. The design embraces worn edges and cracked knots, giving the floor an beautiful aged look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBest of all Intenso comes prefinished with a durable surface protector and can be walked on straight after being laid.\u003c\/p\u003e\n\u003ch4\u003eSpecification\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eProduct code\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-SKU]\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eDimension\u2028\u0026amp; Size\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-barcode]\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNZ Building Code E3\/AS1: Available \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching profile: Available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Intenso","offers":[{"title":"Granola Oak Extra Matt","offer_id":42364320612449,"sku":"INT4097","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Merino Grey Oak Extra Matt","offer_id":42364320677985,"sku":"INT4115","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Smoked Mountain Oak Extra Matt","offer_id":42364320743521,"sku":"INT4174","price":0.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/8684\/4513\/files\/INT4097_Granola_Oak_Extra_Matt_Topshot.jpg?v=1754877603"},{"product_id":"granola-oak-extra-matt-copy","title":"Frozen Oak Extra Matt","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOverview\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eFlooring doesn't get more magnificent than a Quickstep Massimo oak floor. With its unprecedentedly long and wide planks and superior craftsmanship this truly unique wooden floor breathes luxury.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassimo is marked by carefully handpicked planks with large knots and cracks, creating a vibrant appearance. To enhance the raw, natural look while protecting the floor against stains and scuffing, Massimo planks are finished with extra matt lacquer.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eSpecification\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eProduct code\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-SKU]\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eDimension\u2028\u0026amp; Size\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-barcode]\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNZ Building Code E3\/AS1: Available \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching profile: Available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Massimo","offers":[{"title":"Frozen Oak Extra Matt","offer_id":42364327755873,"sku":"MAS3562","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Cappuccino Blonde Oak Extra Matt","offer_id":42364327788641,"sku":"MAS3566","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Winter Storm Oak Extra Matt","offer_id":42364327821409,"sku":"MAS3842","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Dark Chocolate Oak Extra Matt","offer_id":42364327854177,"sku":"MAS3843","price":0.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/8684\/4513\/files\/MAS3562H_Frozen_Oak_Extra_Matt_Topshot.jpg?v=1754878855"},{"product_id":"cappuccino-blonde-oak-extra-matt-1","title":"Cappuccino Blonde Oak","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOverview\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e Quickstep's Cascada range features a fully waterproof surface and is finished with surface and edge protection technology for extreme durability and easy maintenance.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt last a genuine timber floor that's as practical as it is beautiful. Cascada's core is a top quality high density fibre board with every low thermal resistance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpecification\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eProduct code\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-SKU]\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eDimension\u2028\u0026amp; Size\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-barcode]\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNZ Building Code E3\/AS1: Available \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching profile: Available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Cascada","offers":[{"title":"Cappuccino Blonde Oak","offer_id":42364352790625,"sku":"CASC3849","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Rock wall Oak","offer_id":42364352823393,"sku":"CASC5608","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Roasted Oak","offer_id":42364352856161,"sku":"CASC5609","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Vintage Oak","offer_id":42364352888929,"sku":"CASC6914","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Creamy White Oak","offer_id":42364357247073,"sku":"CASC5606","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Blackbutt","offer_id":42364357279841,"sku":"CASC3858","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Spotted Gum","offer_id":42364357312609,"sku":"CASC3859","price":0.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/8684\/4513\/files\/CASCADA3849-2200_Cappuccion_Blonde_Oak_Extra_Matt_Toshot.jpg?v=1754882045"},{"product_id":"espresso-oak","title":"Espresso Oak","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOverview\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eHarstena lets you create the ambience you want in large rooms and turn your house into dream home, The 4-way bevelled edge emphasizes the size and beauty of every plank. Harstena is covered with StayClean and Aquasafe technology that makes the surface 100% watertight.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpecification\u003c\/h4\u003e\n\u003ch5\u003e\u003cspan\u003eProduct code\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-SKU]\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eDimension\u2028\u0026amp; Size\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e[dynamic-barcode]\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eNZ Building Code E3\/AS1: Available \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching profile: Available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Harstena","offers":[{"title":"Espresso Oak","offer_id":42365870571617,"sku":"W1282-05112","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Light Pure Oak","offer_id":42365870604385,"sku":"W1282-05611","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Dune Oak","offer_id":42365870637153,"sku":"W1282-07615","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Light Caramel Oak","offer_id":42365870669921,"sku":"W1282-07616","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Country Oak","offer_id":42365870702689,"sku":"W1282-07617","price":0.5,"currency_code":"NZD","in_stock":true},{"title":"Northern Oak","offer_id":42365870735457,"sku":"W1282-07618","price":0.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/8684\/4513\/files\/W1282-05112_Espresso_Oak_Topshot.jpg?v=1754965963"},{"product_id":"brown-cabin-oak-1","title":"Brown Cabin Oak","description":"\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eOverview\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe Pergo Gotland collection is wood in all its glory. Beautifully proportioned, these long and wide planks will add warmth and character to any room. 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